4W

What's in a number? If you're a new parent, your world is covered with numbers. Weight, height, age, number of teeth, hours of sleep, ounces of milk, etc. Here at Wily Jeneric, we proudly add one more number to that ever-expanding list:

4W.



Baby Jeneric's feet were formally measured for her first pair of shoes not too long ago. She's a 4W and no, the W does not stand for Wily. W = wide. You may have noticed Baby Jeneric's pudge, which extends down to her feet, making them a little taller than the average toddling foot.